DESIGN

Advanced Auto Fabrication (AAF)

🗓️ 2020 – Present (Contracted since July 2022)
📍 Motorsports Branding • Web Design • Marketing Strategy

About the Project
Advanced Auto Fabrication is a high-performance motorsport shop specializing in custom fabrication and BMW racing components. I helped build their online presence from the ground up, establishing a digital brand identity, managing their social media, and creating a revenue-driving eCommerce website.

My Role
Brand Development • Web Design • Social Media Strategy • SEO • Analytics

Highlights
✅ Grew Instagram from 0 to 830+ followers
✅ Increased Facebook from 58 to several thousand followers
✅ Boosted monthly sales from $5K to nearly $15K
✅ Used Google Analytics, Meta Business Suite & Hootsuite to refine strategy

Tools Used
Illustrator • Photoshop • Meta Suite • Google Analytics • WordPress · WooCommerce

🗓️ June 2023 – July 2023
📍 Brand Identity • Web Design

About the Project
ATPW is a residential and commercial exterior cleaning company. The goal was to create a professional brand identity and web presence that reflected their quality of service and allowed the client to expand into merchandise and promotion.

My Role
Logo Design • Branding • Website Setup • Visual Identity

Highlights
✅ Designed full logo and brand identity
✅ Built and launched a professional website
✅ Branding successfully carried over into merchandise and uniforms
✅ Client was highly satisfied with branding and results

Tools Used
Illustrator • Canva • WordPress • Photoshop

North Idaho Good Life Real Estate
🗓️ August 2023 – September 2023
📍 Real Estate Branding & Print Design

About the Project

• Designed a custom logo and brand identity system

• Produced branded business cards, print advertising, and marketing collateral

• Delivered a cohesive visual system used for home listings, event materials, and promotional signage

• The client was very happy with the final branding, using it actively across all platforms and merchandise

My Role
Logo Design • Branding • Print Collateral • Layout Design

Highlights
✅ Custom logo design
✅ Business cards and real estate signage
✅ Fully print-ready ad templates

Tools Used
Illustrator • Photoshop • InDesign

IPG – Independent Power Generation

🗓️ July 2022 – November 2022
📍 Logo Design • Brand Identity • Website Development

About the Project
Independent Power Generation (IPG) was a solar power startup focused on bringing accessible renewable energy to homeowners and businesses. My role was to create a full brand identity that communicated reliability, innovation, and environmental impact while setting IPG apart from competitors in the solar industry.

My Role
Logo Design • Visual Branding • Web Design • Style Development

Highlights
✅ Designed the IPG logo with a bold, upward-moving energy concept
✅ Built a conversion-optimized website to explain services and drive leads
✅ Developed a clean, modern brand system fit for vehicles, merch, and digital use
✅ Helped establish IPG’s presence in the renewable energy market

Tools Used
Illustrator • Photoshop • WordPress • In-design

Aurora Bowlealis

🗓️ Passion Project – Branding Concept
📍 Logo Design • Visual Identity • Concept Development

About the Concept
Aurora Bowlealis is a whimsical, galaxy-themed ice cream parlor branding concept inspired by the colors and forms of the northern lights. This self-initiated project blends nostalgia, imagination, and retro-futuristic style to create an immersive brand identity for a dessert shop that feels out of this world.

My Role
Logo Design • Visual Identity • Naming & Concept • Typography Design

Highlights
✅ Created a custom flame/scoop brand mark inspired by auroras and swirling cream
✅ Designed a playful, stylized logotype with melting, cosmic letterforms
✅ Developed a color palette and style direction for branding, packaging, and signage
✅ Concept built for potential expansion into retail, merch, or social media storytelling

Tools Used
Illustrator • Procreate • Photoshop • Pinterest Moodboarding

BELLEZA

🗓️ Passion Project – Brand Concept
📍 Luxury Beauty Branding • Organic Cosmetics

About the Concept
BELLEZA is an organic, vegan cosmetic brand rooted in simplicity, elegance, and natural beauty. Inspired by the Italian word for “beauty,” this concept brand reflects a timeless aesthetic through high-contrast photography, warm earthy tones, and refined typography. It’s a luxury line designed to empower without excess.

My Role
Brand Naming • Logo & Visual Identity • Creative Direction • Packaging Concept

Highlights
✅ Designed a sophisticated serif logotype to evoke timeless beauty
✅ Curated a rich, editorial-inspired visual identity
✅ Concepted a brand for clean, ethical beauty with modern European influence
✅ Created mockups for ads, packaging, and digital experience

Tools Used
Photoshop • Illustrator • Lightroom • Font Exploration & Mockup Templates

Hold the Cone

🗓️ Passion Project – Branding Concept
📍 Ice Cream Parlor • Retro Brand Identity

About the Concept
Hold the Cone is a vintage-inspired ice cream parlor concept with a playful twist on the phrase “hold the phone.” The branding leans into 70s nostalgia with bold typography, warm saturated tones, and a cheeky personality designed to spark joy and stand out in a modern dessert market.

My Role
Logo Design • Brand Identity • Pattern Design • Packaging Concept

Highlights
✅ Created a custom logo mark and typographic system with groovy, dripping flair
✅ Designed a repeating monogram pattern for use on packaging and interiors
✅ Concepted playful brand language and visual style rooted in retro Americana
✅ Built mockups for ice cream cups, wallpaper, and merchandising

Tools Used
Illustrator • Photoshop • Procreate • Mockup Templates

The Music Obsession

🗓️ Passion Project – Brand Concept
📍 Music Blog • Podcast Identity

About the Concept
The Music Obsession is a brand identity concept for a genre-spanning blog and podcast hosted by a strong, unapologetic female voice. With a focus on variety, depth, and emotional connection to music, this brand captures the passion and personality of someone who lives and breathes sound—from indie to hip-hop, metal to disco.

My Role
Logo Design • Podcast Cover Art • Visual Identity • Typography Styling

Highlights
✅ Designed a bold, expressive identity that channels the energy of music culture
✅ Developed cover art and typography that reflect the diversity of genre and taste
✅ Imagined extensions for social content, stickers, and episode visuals
✅ Concept designed to resonate with fierce, genre-fluid listeners and creators

Tools Used
Illustrator • Photoshop • Canva • Audio-inspired design references