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Want to go a trip? Let’s take a journey through what makes me, ME!
Hey, I’m Hannah, here’s a little bit about me:
Iβve always been drawn to how things feel β the way color, sound, and movement can turn an idea into an experience. Before I ever called myself a designer, I was the kid staying up too late editing photos, building playlists, and chasing that moment where creativity just clicks. Over time, that instinct became a craft β a blend of design, storytelling, and curiosity thatβs followed me into everything I do.
From crochet to painting, photography to drawing, Iβve dabbled in almost every medium you can imagine. I like to joke that Iβm a serial hobbyist β but really, Iβm just someone who never stopped creating. Every new obsession teaches me something about seeing the world differently, and thatβs what keeps me inspired.
My Work
Businesses and Start Ups
Category: Branding | Web | Print | Photo/Video
Passion Projects
Advanced Auto Fabrication (AAF)
ποΈ 2020 β Present (Contracted since July 2022)
π Motorsports Branding β’ Web Design β’ Marketing Strategy
About the Project
Advanced Auto Fabrication is a high-performance motorsport shop specializing in custom fabrication and BMW racing components. I helped build their online presence from the ground up, establishing a digital brand identity, managing their social media, and creating a revenue-driving eCommerce website.
My Role
Brand Development β’ Web Design β’ Social Media Strategy β’ SEO β’ Analytics
Highlights
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Grew Instagram from 0 to 830+ followers
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Increased Facebook from 58 to several thousand followers
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Boosted monthly sales from $5K to nearly $15K
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Used Google Analytics, Meta Business Suite & Hootsuite to refine strategy
Tools Used
Illustrator β’ Photoshop β’ Meta Suite β’ Google Analytics β’ WordPress Β· WooCommerce
ποΈ June 2023 β July 2023
π Brand Identity β’ Web Design
About the Project
ATPW is a residential and commercial exterior cleaning company. The goal was to create a professional brand identity and web presence that reflected their quality of service and allowed the client to expand into merchandise and promotion.
My Role
Logo Design β’ Branding β’ Website Setup β’ Visual Identity
Highlights
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Designed full logo and brand identity
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Built and launched a professional website
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Branding successfully carried over into merchandise and uniforms
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Client was highly satisfied with branding and results
Tools Used
Illustrator β’ Canva β’ WordPress β’ Photoshop
North Idaho Good Life Real Estate
ποΈ August 2023 β September 2023
π Real Estate Branding & Print Design
About the Project
- Designed a custom logo and brand identity system
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Produced branded business cards, print advertising, and marketing collateral
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Delivered a cohesive visual system used for home listings, event materials, and promotional signage
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The client was very happy with the final branding, using it actively across all platforms and merchandise
My Role
Logo Design β’ Branding β’ Print Collateral β’ Layout Design
Highlights
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Custom logo design
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Business cards and real estate signage
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Fully print-ready ad templates
Tools Used
Illustrator β’ Photoshop β’ InDesign
IPG β Independent Power Generation
ποΈ July 2022 β November 2022
π Logo Design β’ Brand Identity β’ Website Development
About the Project
Independent Power Generation (IPG) was a solar power startup focused on bringing accessible renewable energy to homeowners and businesses. My role was to create a full brand identity that communicated reliability, innovation, and environmental impact while setting IPG apart from competitors in the solar industry.
My Role
Logo Design β’ Visual Branding β’ Web Design β’ Style Development
Highlights
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Designed the IPG logo with a bold, upward-moving energy concept
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Built a conversion-optimized website to explain services and drive leads
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Developed a clean, modern brand system fit for vehicles, merch, and digital use
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Helped establish IPGβs presence in the renewable energy market
Tools Used
Illustrator β’ Photoshop β’ WordPress β’ In-design
Aurora Bowlealis
ποΈ Passion Project β Branding Concept
π Logo Design β’ Visual Identity β’ Concept Development
About the Concept
Aurora Bowlealis is a whimsical, galaxy-themed ice cream parlor branding concept inspired by the colors and forms of the northern lights. This self-initiated project blends nostalgia, imagination, and retro-futuristic style to create an immersive brand identity for a dessert shop that feels out of this world.
My Role
Logo Design β’ Visual Identity β’ Naming & Concept β’ Typography Design
Highlights
β
Created a custom flame/scoop brand mark inspired by auroras and swirling cream
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Designed a playful, stylized logotype with melting, cosmic letterforms
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Developed a color palette and style direction for branding, packaging, and signage
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Concept built for potential expansion into retail, merch, or social media storytelling
Tools Used
Illustrator β’ Procreate β’ Photoshop β’ Pinterest Moodboarding
BELLEZA
ποΈ Passion Project β Brand Concept
π Luxury Beauty Branding β’ Organic Cosmetics
About the Concept
BELLEZA is an organic, vegan cosmetic brand rooted in simplicity, elegance, and natural beauty. Inspired by the Italian word for βbeauty,β this concept brand reflects a timeless aesthetic through high-contrast photography, warm earthy tones, and refined typography. Itβs a luxury line designed to empower without excess.
My Role
Brand Naming β’ Logo & Visual Identity β’ Creative Direction β’ Packaging Concept
Highlights
β
Designed a sophisticated serif logotype to evoke timeless beauty
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Curated a rich, editorial-inspired visual identity
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Concepted a brand for clean, ethical beauty with modern European influence
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Created mockups for ads, packaging, and digital experience
Tools Used
Photoshop β’ Illustrator β’ Lightroom β’ Font Exploration & Mockup Templates
Hold the Cone
ποΈ Passion Project β Branding Concept
π Ice Cream Parlor β’ Retro Brand Identity
About the Concept
Hold the Cone is a vintage-inspired ice cream parlor concept with a playful twist on the phrase βhold the phone.β The branding leans into 70s nostalgia with bold typography, warm saturated tones, and a cheeky personality designed to spark joy and stand out in a modern dessert market.
My Role
Logo Design β’ Brand Identity β’ Pattern Design β’ Packaging Concept
Highlights
β
Created a custom logo mark and typographic system with groovy, dripping flair
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Designed a repeating monogram pattern for use on packaging and interiors
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Concepted playful brand language and visual style rooted in retro Americana
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Built mockups for ice cream cups, wallpaper, and merchandising
Tools Used
Illustrator β’ Photoshop β’ Procreate β’ Mockup Templates
The Music Obsession
ποΈ Passion Project β Brand Concept
π Music Blog β’ Podcast Identity
About the Concept
The Music Obsession is a brand identity concept for a genre-spanning blog and podcast hosted by a strong, unapologetic female voice. With a focus on variety, depth, and emotional connection to music, this brand captures the passion and personality of someone who lives and breathes soundβfrom indie to hip-hop, metal to disco.
My Role
Logo Design β’ Podcast Cover Art β’ Visual Identity β’ Typography Styling
Highlights
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Designed a bold, expressive identity that channels the energy of music culture
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Developed cover art and typography that reflect the diversity of genre and taste
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Imagined extensions for social content, stickers, and episode visuals
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Concept designed to resonate with fierce, genre-fluid listeners and creators
Tools Used
Illustrator β’ Photoshop β’ Canva β’ Audio-inspired design references
My Skills
Adobe Suite
Experienced in Photoshop, Illustrator, XD, Adorbe express, and InDesign for creating polished visuals, from brand assets to marketing materials. I love bringing ideas to life through thoughtful composition, typography, and color.
Web Design
Skilled in designing user-friendly, responsive websites with a focus on layout, hierarchy, and accessibility. I blend aesthetics with functionality to create sites that feel as good as they look.
Canva
Fast and efficient at creating on-brand graphics, social media posts, and quick mockups in Canva. I use it to streamline workflows and maintain consistency across digital platforms.
Brand Awareness and Strategy
Passionate about building stories that stick β from developing a brandβs voice and visuals to strategizing how it connects with its audience. I think beyond the logo to the emotion a brand leaves behind
Microsoft & Excel
Proficient in Excel and Microsoft tools for organizing data, managing projects, and creating clean, structured reports that support smarter decisions and smoother workflows.
Video (shooting and editing)
Hands-on experience filming, editing, and producing video content that engages audiences. Whether itβs a highlight reel or a behind-the-scenes story, I aim to capture moments that feel authentic.
My vision
I see myself growing alongside a team that shares the same excitement for ideas coming to life β collaborating in a studio or firm where creativity thrives. I want to help build brands and visuals for all kinds of businesses, each with their own story to tell. My goal isnβt just to design β itβs to create things that connect people, inspire emotion, and make the everyday a little more intentional.
